McLean, Va., July 16, 2002 — MicroStrategy® Incorporated
(NASDAQ: MSTR), a leading worldwide provider of business intelligence software,
today announced that Istanbul, Turkey-based Migros Turk A.S., has successfully
extended the MicroStrategy Business Intelligence Platform™ to its more than 180
suppliers through its Turkish distributor, Obase. Migros Turk, the leading
supermarket chain in Turkey, has 7,000 employees and serves 160 million
customers per year.
“With the help of
MicroStrategy, we are able to easily identify product sales performance,” said
Volkan Mumcu, key accounts manager at Unilever, one of the world’s leading
suppliers of fast moving consumer goods in foods, home care and personal care
products. “This kind of information helps us create better strategies and
promotions.”
In 1998, Migros Turk
modernized its IT systems and began using the MicroStrategy platform to anchor
its business intelligence initiatives and operational system. Today, more than
180 Migros suppliers, representing 30% of Migros Turk’s total business volume,
perform queries against the central data warehouse and gain insight about their
products, sales, inventory, payments and invoice information.
“The
MicroStrategy platform supports thousands of our suppliers and their queries
with tremendous ease,” added Cihan Esassolak, automation director at Migros
Turk. MicroStrategy’s proactive, personalized information delivery mechanism
enables Migros’ end users to receive e-mail notification on every new order
that is placed. In the near future, Migros Turk plans to utilize MicroStrategy
Narrowcast Server™’s capabilities to deliver information via wireless devices.
Using the MicroStrategy
Business Intelligence Platform, customized by Obase for Migros Turk, suppliers
can track and analyze their sales and stock performance each day against four
years of historical information. Suppliers can also retrieve information
on-line (http://b2b.migros.com.tr)
from the central data warehouse in categories such as store, date, product and
product group. As a result, Migros and its suppliers are able to develop common
strategies to increase sales and optimize inventory levels.
About Migros Turk A.S
Founded in 1954, Migros
Turk, the leader of the Turkish retail sector, has 7,000 employees and serves
160 million customers a year. Listed in the Istanbul Stock Exchange under the
symbol MGRS, Migros Turk serves Turkish consumers with seven different
retailing operations: Migros Stores, Sok Stores, Shopping Centers, Ramstores,
Online Shopping, Bakkalim and Wholesale Stores. Migros Turk operates 150 Migros
stores, 292 Sok stores, 3 Ramstores in Baku, 3 Ramstore Shopping Centers in Moscow,
6 Ramstores in Moskow, 1 Ramstore Shopping Center in Kazakhistan Almaty, 2
Ramstores in Kazakhistan, 1 Ramstore in Bulgaria, and Migros Shopping Centers
in Beylikduzu, Ankara and Antalya. More information on Migros Turk can be
reached on the Internet at www.migros.com.tr
About MicroStrategy
Leadership in a Critical
Market: Founded in 1989, MicroStrategy is a worldwide leader in the
increasingly critical business intelligence software market. Large and small
companies alike are harnessing MicroStrategy's business intelligence software
to gain vital insights from their data to help them proactively enhance
cost-efficiency, productivity and customer relations and optimize
revenue-generating strategies. MicroStrategy's business intelligence platform
offers exceptional capabilities that provide organizations -- in virtually all
facets of their operations -- with user- friendly solutions to their data
query, reporting, and advanced analytical needs, and distributes valuable
insight on this data to users via Web, wireless, and voice. PC Magazine
selected MicroStrategy 7™ as the 2001 "Editors' Choice" for business
intelligence software.
Enterprise-Class Business
Intelligence: MicroStrategy 7i™ is a truly integrated, enterprise-class,
Web-based business intelligence platform. With MicroStrategy 7i, enterprises
can now standardize on one business intelligence platform and deploy high-value
business intelligence enterprise-wide. MicroStrategy 7i's configurable query,
reporting, and OLAP Web interface is designed to support all users, from casual
report viewers to power analysts.
Diverse Customer Base:
MicroStrategy's customer base cuts across industry and sector lines, with over
1,500 enterprise-class customers, including Lowe's Home Improvement Warehouse,
AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has
relationships with over 400 systems integrators and application development and
platform partners, including IBM, PeopleSoft, Compaq, and JD Edwards.
MicroStrategy is listed on
Nasdaq under the symbol MSTR. For more information on the company, or to
purchase or demo MicroStrategy's software, please visit MicroStrategy's Web
site at http://www.microstrategy.com.
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